Fay was inspired to create “By Fay Cosmetics” after years of having a passion for beauty and makeup that she had acquired from a very young age. She was quick to realize that beauty was all about confidence and confidence isn’t something that people are born with, it is self-built, and it arises from how a person perceives themselves. Makeup played a big part in her journey to confidence. When she enhanced her features using her eco-friendly and suitable for all skin types products she felt like her best most confident self.
The heart symbol on the products resembles that each product of Fay’s was made with love and what is made with love is well made. Her main aim is to create affordable high-end, eco-friendly makeup products and lashes that are available for everyone. So that everyone can reach that level of beauty and confidence that helps them excel in anything they are pursuing.